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  ''They identified the best ways to gain media interest, without compromising the integrity of our work.''
 

Martin Chadwick, Beat the Cold
  How we do it...  
 

 

 

The key to good communication is, in many cases, as simple as a conversation with the right person. But there are a variety of different methods we use to get the message across.

These include:

Press releases

Getting the story right is the first step in getting your message across so we work with you to develop releases which provide your company news in a media friendly format.

Press briefings

Deciding what to tell the media and when can be a tough call, whether it’s good or bad news. With many years of crisis management experience, we can help you through the process, from setting up the briefing to arranging media training for your senior management team.

 

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5 March 2010
EasyJet ad ban PR triumph
No frills airline easyJet has got one up on Ryanair after an ASA decision to ban an ad, which implied that its Irish rivals flew customers to the wrong destination, had only succeeded in highlighting the campaign message of the airline.

3 March 2010
Guinness offers PR to record breakers
Guinness World Records has launched its own inhouse PR service to help people cash in on the marketing potential of their record breaking achievements.

26 February 2010
What a Pratt
PR professionals will no doubt be updating the Loose Cannon CEO section of their PR crisis manual and adding the name Christine Pratt to sit alongside case studies of the likes of Gerald Ratner.

17 February 2010
Message architects turn PR proxies
Leading comms professionals have been debating the evolving role of corporate PR after a series of high-profile cases in which organisations have called upon the consultants that craft their messages to act as company spokesmen in front of the media.

12 February 2010
Pyjama jeans a PR dream
A clothing mail order company has launched an innovative hybrid garment to a fanfare of nationwide publicity by cashing in on the media attention surrounding Tesco's decision to ban people from wearing pyjamas in its supermarkets.

10 February 2010
Iceland quest for customer PR role
Iceland has launched a PR drive to recruit a new ambassador for the brand and has chosen to ditch its celebrity-focused campaigns in favour of using an unknown member of the public to front the high-street supermarket chain.

5 February 2010
Toyota in sticky pedal PR fix
Japanese car manufacturer Toyota has finally come to its PR senses by coming out in the open about its problem with sticking accelerator pedals and apologising for the panic caused by its global safety recall.

3 February 2010
How Terry should tackle PR blues
Leading PR figures have been reacting to the revelations surrounding John Terry's alleged affair with the long-term girlfriend of a former team-mate by debating how the England and Chelsea captain should go about tackling a growing media storm.
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